The Plant Brand for
Young Homeowners

We're on a mission to make gardening easier and more inviting for young homeowners
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"New" isn't enough for Bloomin' Easy

World-class Genetics

New for the sake of being new isn't enough for Bloomin' Easy plants. We select improved varieties, offering homeowners unique aesthetic value and attributes, helping make success easier for them.

Priority attributes include:
- Low-maintenance
- More compact
- Disease-resistant
- Extended flowering

RELEVANT TO TODAY'S CONSUMER

Easy to Grow... Easy to Love

Young homeowners are engaging with gardening like never before. Yet, they expect first-time success and plenty of “show-me-how” support to ensure their time and dollars are protected.

We start with superior genetics that are incredibly beautiful and easy to grow so young homeowners can enjoy a truly Bloomin' Easy® experience.

To make success even easier, our free seasonal care reminders deliver simple tips with fun how-to videos. We believe this is the best way to turn new gardeners into lifelong consumers.

STORE-WITHIN-A-STORE

Retail-Ready POP Displays

We’ve made it easy for retailers to boost sell-thru with a Bloomin’ Easy point of purchase display.

Bench tape and attractive signage complements blocked containers to create an inspiring space for beginners and plant lovers alike.

The added value of Bloomin' Easy's low-maintenance plants and care reminder support are delivered clearly at the most critical time to capture sales.

Helping Young Homeowners Succeed

Care Reminders and Care+ App

We make success for young homeowners even easier with our brand new Care+ smartphone app that puts Care Reminders with custom scheduling and easy to follow how-to videos in the palm of their hands.

If young homeowners and beginners are successful from the start, they'll become lifelong customers.

We invite you to explore all that Bloomin' Easy can do for your business and connect with us today.